Want to get cognac to sell? Get Jay Z to drink it.
Drinks giant Bacardi has launched a new high-end VSOP (Very Superior Old Pale) cognac called D’Usse (pronounced dew-Say)-- and apparently Jay Z digs it.
So much so that he is in a commercial for it and is serving it in the backstage hospitality suite and on the VIP Riser of the JAY Z and Beyonce "On The Run" tour.
D’Usse, which retails for about $50, is the official sponsor of the hospitality suite and VIP Riser and they created a cocktail called Deuces with their cognac.
Karl Franz, mixologist for D’Usse came it to show us how to make it.
And fortunately for me, I got to taste it.
Deuces cocktail recipe:
1.5 oz D'USSE
2.5 oz Simply Lemonade
0.5 oz Ginger Ale
Splash of grenadine
Try it and let me know what you think.
Tracy Byrnes joined FOX Business Network (FBN) in October 2007 as a reporter.