Published February 10, 2014
A new Los Angeles coffee shop called Dumb Starbucks has not surprisingly drawn the attention of the company it is trying to parody.
Starbucks said in a statement via a spokeswoman Monday that it is “aware of the store” that opened on Friday in the Los Feliz neighborhood.
“It is not affiliated with Starbucks,” Starbucks spokeswoman Laurel Harper told FoxNews.com.
The Wall Street Journal reports that “Dumb Starbucks” opened this weekend outfitted with near identical signs and menus as a real Starbucks, except with the word Dumb being prefixed to the material.
— Mark McCune (@MarkMcCune) February 8, 2014
The mystery shop, which drew long lines that snaked nearly two blocks, offered free drinks, with items such as “dumb Frappuccino,” a “dumb blond roast,” in sizes ranging from “Dumb Tall” to “Dumb Venti,”
Enjoy our full menu of coffees and cold drinks http://t.co/wPacrEEH9k
— Dumb Starbucks (@dumbstarbucks) February 8, 2014
Amber, one of the baristas, told the Journal that the shop's use of the Starbucks logo for marketing purposes is legal because it's a clear parody.
But may not be so cut and dry for Starbucks.
“We are evaluating next steps, and while we appreciate the humor, they cannot use our name, which is a protected trademark,” Harper said.
Many are scratching their heads over who might be behind the shop and why anyone would go to that much trouble. Some speculate that it could be a competitor staging a hoax or a publicity stunt, albeit, an elaborate one.
Everyone agrees the place will likely not be around long.
I hope the Dumb Baristas still have a Dumb Job at Dumb Starbucks after that Dumb Lawsuit from a Dumb Multi-Billion Dollar Corp
— Bobby Kent (@robertsway_) February 10, 2014