Published September 13, 2013
Here's a startling statistic: according to the American Humane Association, 100,000 dogs die each year while traveling in truck beds. Some are ejected during accidents. Some jump out while the vehicle. is moving. Others die from debris, low-hanging limbs, and exposure.
Now, Ford has partnered with the Humane Association (not to be confused with the Humane Society) to encourage pickup owners to keep their dogs inside the truck cabin. According to Ford's Doug Scott, "We’re not asking that people go to onerous lengths while driving with pets, but even the smallest steps can make a difference in keeping all passengers in our vehicles safe."
Among the steps that Ford recommends:
To drive this message home, Ford is working with Fido Friendly magazine to underwrite a monthlong campaign called "Get Your Licks on Route 66", which promotes pet adoption and safety. The campaign hasn't kicked off just yet, but you can find preliminary details at GetYourLicksOnRoute66.com.