Would you pay $40 for a doughnut? Sounds nuts, right?
A few weeks ago, we reported on the advent on the cronut --which basically is croissant dough fried like a doughnut. That was the first day the pastry was for available for sale publicly, and the first batch sold out in in just 35 minutes.
Since then, despite enforcing a six-cronut limit, Ansel Bakery in New York City sells out of its 200 daily run within minutes of opening at 8am. The cronut is the brainchild of pastry chef Dominique Ansel, named one of the “Top 10 Pastry Chefs in the United States” by Dessert Professional Magazine. The must-have pastry, which sells for $5, is reportedly so desirable that frustrated customers unable to get their hands on it have resorted to tears and abuse towards staff.
"One woman legitimately cried," Ansel said on Twitter, adding "it is not OK to flip off our baristas because we are out of Cronuts."
So are we surprised that three weeks of being available for sale there has essentially been a black market built about around the things? Heck, no.
Now cronuts are now being scalped on Craigslist for up to eight times their original retail price. And in New York City fashion, they're available for delivery by scalpers in Manhattan ($20 each), Queens ($30 each), and Brooklyn $40 each).
Here's the ad:
CRONUT PICKUP - Dominique Ansel Bakery - $20 (SoHo)
Manhattan Delivery - $20 per Cronut ($25 above 59th Street)
Queens - $30 per Cronut
Brooklyn - $40 per Cronut
I will be picking up the Cronuts and delivering them promptly to your door step to enjoy with your Saturday breakfast!
Ansel told FoxNews.com that the black market cronuts are a concern, but that he trusts his customers. "Our Cronuts remain $5, and we hope to produce more by the day. Hopefully this will give Cronut lovers a more affordable and legal way to get Cronuts."
Looks like cronuts could be the new cupcake, and cupcakes are going by way of bacon. What do you think?