Want to know what the kids are binging on this spring break? Just in time for America’s biggest bender week, YouGov BrandIndex, a company that monitors branding, has released the results of its annual survey into what the U.S. perceives as the best beers.
The number one and two positions are Samuel Adams and Budweiser--which held steady from last year. The big climber this year is Dos Equis, owned by Heineken, which is up four places from last year to third in this year’s list. Other big moves are Artois and Yuengling, which replaced Miller and Miller Lite in the top 10.
The YouGov Brand Index asked people aged over 21: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The measurement score is in a range from 100 to -100 and is compiled by subtracting negative feedback from positive. If a brand has a zero score that means an equal measure of positive and negative feedback.
Here is the list of the 10 best perceived beers in America:
-
1Samuel Adams
Samuel Adams
2013 Rank: 1
Score: 17.82012 Rank: 1
-
2Budweiser
Budweiser
2013 Rank: 2
Score: 11.72012 Rank: 2
-
3Dos Equis
Dos Equis
2013 Rank: 3
Score: 10.52012 Rank: 7
-
4Bud Light
Budweiser
2013 Rank: 4
Score: 9.42012 Rank: 3
-
5Corona
Corona
2013 Rank: 5
Score: 8.42012 Rank: 5
-
6Heineken
Heineken
2013 Rank: 6
Score: 7.92012 Rank: 4
-
7Guinness
Guinness
2013 Rank: 7
Score: 7.82012 Rank: 6
-
8Stella Artois
Stella Artois
2013 Rank: 8
Score: 7.32012 Rank: not tracked
-
9Yuengling
Yuengling
2013 Rank: 9
Score: 6.42012 Rank: not in top 10
-
10Coors Light
Coors Light
2013 Rank: 10
Score: 6.42012 Rank: 9






You must login to comment.