Published March 18, 2013
Imagine being a small winery that dreams of getting its wine everywhere. You just don’t have the budget to do that.
Well, maybe you need an importer. Take Deutsch Family Wine & Spirits. It imports household names like Yellow Tail and
Tom Steffanci, president at Deutsch, the fifth largest wine and spirits company in the U.S., explained how it works. Basically, his company goes out, finds great wines from vineyards that need help moving those wines and forms partnerships.
One of their most recent alliances was with Josh Cellars, a small California cab with a great story. Josh Cellars was started by Joseph Carr --whose father was also named Joseph, but his close friends just called him Josh. The story goes that at the end of Joseph Sr.'s workday he and his friends would tinker around in the garage working on old cars. When Joseph Jr. was creating his now high-demand cab, he thought of this story when choosing the name Josh Cellars, because he too sat around in the "garage" --or in his case the wine cellar--after he and his friends were done producing their Napa Valley wines.
That's just one story that makes up Deutsch's own portfolio of wines. Steffanci realizes though that while the big cab customer is still out there, there are more young people drinking wine who are looking for something sweeter.
So Deutsch has worked with Yellow Tail to create more sweet wines like Sweet Red Roo, Sweet White Roo and a Moscato.
So your importer can help point you in the right direction too. Then it’s up to your importer to get your wine to out to distributors so it ends up on wine shelves across the country.
Because isn’t that the goal? To get your labor of love into wine glasses everywhere?