Published January 31, 2013
Barbie really does have it all: an endless wardrobe, a dream house, a number of careers, and now a restaurant.
On Wednesday, Barbie Cafe in Taiwan opened its doors to fans of the iconic doll. Inside, the sofas are hot pink, the chairs resemble tutus and the waitresses wear tiaras. The menu includes macaroons in martini glasses and crustless tea sandwiches. The walls are decorated with Barbie showing off many stylish outfits, and just about everything is some shade of pink.
“We picked Taiwan because theme restaurants are very popular and successful here," said Iggy Yip, a senior manager at Mattel’s Greater China division. “We are very confident that the Barbie Cafe can promote our brand image.”
Mattel has licensed restaurant group Sinlaku, which runs the Hello Kitty-themed cafe in Taipei, to operate the restaurant.
Perhaps this cafe will work out better than the company’s previous attempt at a Barbie-themed eatery. Back in 2009, Mattel opened the Barbie Shanghai Flagship Store, which had not only a restaurant, but also a spa and a Barbie bar. The Shanghai concept store closed in 2011 after sales failed to meet expectations.