Secrets of the Volkswagen Beetle
Published January 27, 2013
The original air-cooled VW Beetle lasted an incredible 58 years in production, during which time it was fundamentally unchanged. It’s a record that will likely never be approached, let alone broken. Although nearly everyone of a certain age has at least one Beetle story or fond memory, there are a few things still not generally known about the beloved car. Here are five of our favorites:
The original classic Beetle didn’t leave production until 2003: Although it was last sold in the U.S. in 1979 (by which time the water-cooled Rabbit had replaced it), the original air-cooled Beetle was produced in Puebla, Mexico, until 2003. It’s essentially identical to the cars produced in Germany for export to the U.S. in the 1970s, but it is illegal to try to import a Mexican Beetle into the U.S. because they don’t comply with recent emissions and safety laws.
- It was conceived by an infamous dictator: The original Beetle was the brainchild of Adolf Hitler. Keen to put ordinary Germans on the newly constructed autobahn superhighways in their own cars, a subsidized savings plan involving a coupon booklet was devised. When a family filled their booklet, they were supposed to get their car. WWII intervened and all pre-war Beetle deliveries were limited to Nazi party officials. Private owners didn’t get their hands on a Beetle until after the war.
- Germans don’t remember it as fondly as we do: The connection with the dictator who brought ruin to their country as well as the fact that it serves as a reminder of the lean times before the West German economic miracle took hold means that post-war Germans don’t have the same warm and fuzzy feelings about the Beetle that American ex-hippies do.
- The Beetle will float: The Beetle may have been inexpensive, but it was never cheap. Gaps were tight and doors sealed well. Additionally, it was a unibody car with a very flat floor with few openings. All of this meant that the car would actually float for at least several minutes after hitting the water before turning into a small U-boat.
- Subject of groundbreaking ad campaign: The Beetle was the subject of one of the most influential ad campaigns of the 20th century. Most recently lampooned on the TV show “Mad Men,” it was among the first national campaigns to utilize irony and self-deprecating wit. A tiny black-and-white photo of a Beetle in a sea of white space with only the headline “Think Small” was the first of the ads introduced in 1959 by the agency Doyle Dane Bernbach.
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