Published August 03, 2012
McDonald's in Canada, in trying to be more transparent, has launched a new social media campaign that's making some waves.
Since June, McDonald's staff has been answering all kind of questions on its website, “Our Food. Your Questions.” And we mean all kinds, no matter how bizarre.
A sampling of some questions handles everything from conspiracy theories about food additives, to why the food looks so different from their advertising.
One question reads: “When you say 100% beef, do you mean the whole cow: the organs, snout, brain, kidneys, etc. etc., or just the plain beef we buy at the grocer?”
Their answer: “We wouldn’t call it plain beef, but it sure is beef. We only use meat cut from the shoulder, chuck, brisket, rib eye, loin and round. In fact, our beef supplier is Cargill, a name you might recognize. They’re the biggest supplier of beef in Canada.”
Or this one from a user named Veronic: "Is there any anti-vomit in the McDonlad (sic) food?"
Answer: "There is absolutely no truth to this, Veronic. We do not add any drugs or medication of any kind to our food. Thanks for giving us the opportunity to put this rumor to rest."
It’s not just tough questions like, “How is it that a McDonald’s burger does not rot?” or “Does your Egg McMuffin use real eggs? They look too perfect,” that have been answered. The company has also released a series of video that have gone viral.
One that's got a lot of attention is McDonald’s executive chef Dan Coudreaut, who answers the question: “What is in the sauce that is in the Big Mac?” Coudreaut not only made the not-so-secret sauce in his home kitchen with seven store-bought ingredients he built a homemade version of the Big Mac.
The video has received more than 1.9 million views on YouTube to date.
The company says it hopes to take on the myths surrounding the origins of McDonald’s food and how it’s made. With all the attention, even surrounding the most bizarre question, I am sure they're saying, "I'm lovin' it."