Juice Generation CEO’s new book touts benefits of starting a ‘healthy green habit’

It seems like everyone is talking about juicing these days.  It's for busy people who want to get their day's worth of vitamins and minerals in a cup. Eric Helms, CEO of Juice Generation, has written a book by the same name to help people start a healthy green habit


It seems like every time you turn around, someone is talking about juicing these days.

With its promise of supplying a day’s worth of vitamins and minerals in a single serving, it’s easy to see why juicing appeals to so many people.

Eric Helms, founder and CEO of Juice Generation, fell in love with juicing and opened the first of his 11 Juice Generation stores in New York City in 1999.

Now he’s written a book, The Juice Generation: 100 Recipes for Fresh Juices and Superfood Smoothies, because he wants people to start a “healthy green habit.”

“For me, the benefits are countless. I have a lot of energy all day,” Helms said. “Juicing is fantastic for your skin, your hair, your nails. [For] people that have a lot of energy drinks, this is a great way to transition to natural energy all day.”

One of the biggest myths about juicing is that it’s a luxury only for the rich.  But with just five minutes a day and 20 bucks a week, you can juice your way to health, Helms said.

However, Helms admits juicing can be intimidating at first – an issue he addresses in his book.

“It’s really for anyone, no matter where you are. We’re not telling you that you have to be a vegan, we’re not telling you that you have to exist on juice all day,” Helms said. “Wherever you are in your life, there’s an easy place to start.”

Critics argue that the human body wasn’t meant to consume so many fruits and vegetables at the same time. But Helms said juicing should be part of a balanced diet. He’s even heard of customers coming in to Juice Generation stores with doctor’s prescriptions for green juice.

“I’m an advocate for juicing as a supplement to your diet. I don’t think people should be abstaining from food, you know, and using juice…strictly as a replacement for meals,” he said.

Try this recipe from Juice Generation for their #1 selling drink:
Supa Dupa Greens
2 cups kale
1 cup spinach
1 cup parsley
2 leaves romaine
3 stalks celery
1 medium green apple
1/4 medium cucumber
1/4 medium lemon, peeled

Click for more information from Juice Generation.