HEALTH

Latinos Targeted In Health Care Overhaul

MIAMI - JANUARY 18:  Dr. Olveen Carrasquillo (L), Chief of General Internal Medicine University of Miami, sits with Juan Gonzalez as he conducts a checkup on him at the University of Miami’s Miller School of Medicine, as the United States House Republicans in Washington, DC were poised to approve a bill repealing the health care law that last year was signed into law overhauling the U.S. health care system on January 18, 2011 in Miami, Florida.  Dr. Carrasquillo said that anyone that wants to roll back the gains made by the overhaul of the health care law should spend one morning in a public hospital and you would not want to repeal the bill.  (Photo by Joe Raedle/Getty Images) *** Local Caption *** Olveen Carrasquillo;Juan Gonzalez

MIAMI - JANUARY 18: Dr. Olveen Carrasquillo (L), Chief of General Internal Medicine University of Miami, sits with Juan Gonzalez as he conducts a checkup on him at the University of Miami’s Miller School of Medicine, as the United States House Republicans in Washington, DC were poised to approve a bill repealing the health care law that last year was signed into law overhauling the U.S. health care system on January 18, 2011 in Miami, Florida. Dr. Carrasquillo said that anyone that wants to roll back the gains made by the overhaul of the health care law should spend one morning in a public hospital and you would not want to repeal the bill. (Photo by Joe Raedle/Getty Images) *** Local Caption *** Olveen Carrasquillo;Juan Gonzalez  (2011 Getty Images)

Insurers and the Obama administration are racing to sign Hispanics up for coverage under the federal health overhaul, eager to reach a segment of the U.S. population that offers huge opportunity but also presents many challenges.

When WellPointInc. WLP +0.23% asked a group of 20 uninsured Hispanics to review educational materials on the new law earlier this year, many had simple questions: What is health insurance? And how does it work?

About 10.2 million of the 53 million Hispanics in the U.S. are uninsured and could qualify for coverage under the law, according to estimates from the Obama administration.

Read more from The Wall Street Journal.

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