Published March 15, 2013
Retail store mannequins have long been criticized for being too thin, not accurately reflecting the average female body.
Now, new mannequins in Sweden are getting buzz online for showcasing more womanly figures, Examiner.com reported. A blogger for Women’s Rights News posted a photo of fuller-figured mannequins from a clothing store in Sweden, and the photo has since gone viral.
Rather than having extremely thin waists, arms and legs, the mannequins showcase a little thicker thighs, softer stomachs and a few extra pounds. Not only that, but the plastic women are not covered up but are wearing skimpy lingerie.
Typically the average mannequin size in clothing and department stores is a four or six. The average size for American women is 14.
It was previously reported that the mannequins were from a Swedish H&M store, but a spokesperson for H&M said the picture was not from one of their stores.
So far the picture has garnered more than 2,800 comments on Facebook and close to 16,500 shares. Many of the commenters laud the photos for reflecting real female body types. One commentator wrote: “Finally, mannequins showing how clothes fit on real women. I'm changing where I shop!”