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Breast Cancer Awareness

I recently had the honor of speaking with Nancy Brinker, founder and CEO of Susan G. Komen for the Cure (r), in an effort to help her continue the fight against breast cancer. I came away with a wealth of information regarding how to help the breast cancer movement. Read on to hear what I learned!

Q_ What can people do to help the fight against breast cancer?

• Go to the website! Komen.org is a resource rich in information, including ways to donate your time, ideas, or money. For example:

o Participate in an event. There is everything from running races to bowling and even driving to help support Susan G. Komen for the Cure (r). Check out this linkto learn more about 3-day walking events, supporting or participating in a 5K race or even a marathon!

o Get involved with Passionately Pink for the Cure, an awareness fundraising program for Susan G. Komen for the Cure (r). Start a Passionately Pink book club, throw a Passionately Pink party, you name it! For more ideas and easy-to-follow instructions, check out www.passionatelypink.org.

o Find a Komen Affiliate. "Thanks to survivors, volunteers and activists dedicated to the fight against breast cancer, the Komen Affiliate Network is the nation's largest private funder of community-based breast health education and breast cancer screening and treatment programs."

o Take action by becoming an advocate. Let your voice be heard from the local to federal level by joining the Komen Advocacy Afilliate. Check out www.komenadvocacy.org.

Q: What makes Susan G. Komen for the Cure different from other nonprofit fundraising organizations?

It is a brand to trust. The Susan G. Komen for the Cure (r) ranked number one in a recent Harris Interactive poll as the most valuednon-profit brandand the charity people are most likely to donate money to. Additionally, Komen for the Cure ranked second on the 2010 list of the nation's most trusted charities.

The Susan G. Komen for the Cure (r) spends nearly one-third of it's budget on prevention and has been doing so for many years. As part of this, the foundation makes a large investment in nutrition because of its power of prevention and treatment. After all, obesity is a risk factor for breast cancer. The Susan G. Komen for the Cure (r) is active in discovering the next generation screening tools that will be more definitive and less invasive-to get more women screened more effectively.

Additionally, The Susan G. Komen for the Cure (r) focuses on prevention to end-of-life care both domestically and internationally, across all cultures. It is the only organization with targeted efforts for low resource populations and community health outreach.

October is Breast Cancer Awareness month and it's not too late to help out. To hear more about Nancy's story, read her new book "Promise Me" which she recently wrote in honor of her promise to her sister to fight breast cancer. Check it out here.