The saying goes, bigger is better.
Two fast-food chain restaurants, Carl’s Jr. in Southern California and Hardee’s in Indiana are promoting a new kind of sandwich – a 12-inch cheeseburger, USA Today reported.
The sandwich, priced at $4.50, is served on a white sub roll and has three pieces of meat, three slices of cheese, lettuce and tomato.
But beyond the sandwich’s cost comes a heftier price tag – 850 calories and 20 grams of saturated fat.
Brad Haley, the company’s marketing chef, who got the idea for a 12-inch cheeseburger after eating foot-long sub, told the newspaper that if the sandwich is a success in the two testing markets, it will be sold across the country within three to six months.
"I’d rather have a charbroiled, foot-long cheeseburger than cold, foot-long deli sandwich any day," Haley said.