If you're the kind of person who wouldn't waste a second glance on even the cheesiest of Gordita Crunches, Taco Bell would like to introduce you to its younger, more attractive sister restaurant. The U.S. Taco Co. and Urban Taproom is Taco Bell's new foray into fast-casual dining, set to open this summer in Huntington Beach, California. Featuring "American-inspired" tacos as well as fries and beer, the menu at U.S. Taco Co. is somewhat more upscale than its parent restaurant, with food being cooked to order in direct view of patrons via an open kitchen. READ: 10 Things You Didn't Know About McDonald's, Taco Bell, and Other Fast Food Restaurants "This is not a Chipotle walk-along," said Taco Bell's executive chief Greg Creed of the restaurant's concept. Instead, the offerings are set to focus around 10 core tacos, with rotating specials offered daily. That said, the menu does feature a slew of interesting items with deliberately intriguing names — much like Taco Bell's — though none of U.S. Taco's food seems to be served inside a misshapen Dorito or pliable waffle. The Winner Winner, for instance, heaps fried chicken and "S.O.B." sauce (south of the border) into a flour tortilla. And the Italian Stallion (pictured above) appears to be filled with steak, cheese, and a mix of peppers and onions. There's also said to be a brisket taco with BBQ sauce to represent the cuisine of Texas, and a lobster taco inspired by the flavors of the Northeast — and any of these can be paired with steak-cut fries sprinkled with habanero dust. RECIPE: The 10 Minute Taco But lest we forget, this full name of this restaurant is the U.S. Taco Co. and Urban Taproom, so there's naturally a selection of beers to choose from. Spiked milkshakes will also be available, like their Mexican Car Bomb (pictured above), featuring vanilla ice cream, tequila caramel sauce and Guinness stout. The presence of alcoholic beverages is also a tip-off that customers aren't expected to eat and run, like at most fast food joints. Patrons will have the option of chowing down in an interior dining area or outdoor porch (artists renderings below), both decked out in near-neon colors and Day of the Dead decorations, just like the company's hot-pink skull logo. READ: Taco Bell Will Have Us Dip Our Tacos in Cheetos Now It remains to be seem whether the American public has a hunger for brisket tacos and habanero fries, but if they do, Creed said he hopes to "see 1,000 of these" locations across the nation. ("But let’s not get that far ahead of ourselves. We’re opening a restaurant and seeing what happens," he added.) What about you? Would you eat at the U.S. Taco Co. and Urban Taproom? Take a look at a few photos below, then tell us what you think in our poll.