Food-Drink

Pop-Tart beer is the latest in the breakfast food brew craze

21st Amendment has created Toaster Pastry, a Indian Red Ale, which is an ode to Pop-Tarts.

21st Amendment has created Toaster Pastry, a Indian Red Ale, which is an ode to Pop-Tarts.  (AP)

Amid the spate of breakfast food infused beer, we have another one to add to the list.

San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts.

Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the brewer’s recently opened facility in San Leandro, Calif.

This week, General Mills announced that it will supply Colorado’s Black Bottle Brewery with all the Count Chocula it needed for the latest in its Cerealiously line.  Last year, the brewery made headlines for buying up nearly all the boxes of the cult cereal when they first made the beer. Cerealiously line of beers has previous included Honey Bunches of Oats, Golden Grahams and Cinnamon Toast Crunch.

And last week, Wheaties, also a General Mills brand, announced it had partnered with a Minnesota brewer to create HefeWheaties.

We reached out to Kellogg Co., the maker of Pop-Tarts and other cereals such as Frosted Flakes, to see what they thought of the Pop-Tarts beer, but haven't gotten a response. 

Fortune said that Toaster Pastry will be released at the opening the brewery's new facility on Aug. 29. and will come in at 7.6% alcohol by volume, available in 19.2 oz. cans.

So what's next?  We saw one idea: How about Mueslix?