Bad news for lovers of McDonald’s Chicken Selects strips. After a limited run that started earlier this spring, the white meat chicken fingers are being phased off the menu at most McDonald’s locations with no plans to make them a year-round item, according to a company spokeswoman Terri Hickey.
"[S]ome markets are opting to extend the offer longer, but there are no current plans to add them to our U.S. menu permanently," Hickey wrote in an email to CNBC.
Asked whether or not the Selects were a hit this go round, Hickey replied "[A]s a general practice we do not share externally sales of a specific menu item, but we do know that our customers have enjoyed this limited time offer.”
Launched in 2002, Selects were a popular alternative to McNuggets before being taken off the menu in 2013.
But unlike Burger King’s limited-run Chicken Fries which were just recently added to the Whopper chain’s permanent roster, Chicken Selects appear to be going back into hibernation—much to the disappointment of fans everywhere.
I just got THE WORST NEWS EVER. McDonald's is done selling chicken selects again. I am livid
— Courtney Herbeck (@cocoherbs) April 20, 2015
"The chicken selects discontinued from McDonald's" "the chicken selects �� they were my faaaavorite" ������
— lo_flo (@LoganFlores62) April 22, 2015
MCDONALDS RAN OUT OF CHICKEN SELECTS ������
— ardog (@arleyliberti) April 19, 2015
The reason I have trust issues is because of McDonalds taking away chicken selects for 2 years.
— Carmine Jr. (@Mennone08) April 16, 2015
McDonald’s continues to struggle with whether to pare down its menu or continue adding premium options for changing consumer tastes.