Ben & Jerry’s giving away free cones today

Get your free cone-- and come back for more.

Get your free cone-- and come back for more.  (Ben & Jerry's)

Great news for ice cream lovers, today is Ben & Jerry’s 36th annual Free Cone Day.

No matter where you are around the world, starting at noon to 8 p.m. local time, customers at participating Ben & Jerry’s locations can pop in for a gratis scoop of their favorite flavor. Unlike other free cone deals, you’re not just limited to plain old vanilla. Fancy some Phish Food? Go right ahead. Or get groovy with Cherry Garcia, the choice is yours.

According to Money, Ben & Jerry’s anticipated it will be handing out over a million scoops on April 14. That’s a lot of cream.

In addition to choosing from any flavor on the menu, customers can come back for more. At Dairy Queen, customers were subject to a one per customer limit on their free ice cream giveaway day.

“This is my second time in line but I usually come back four times,” says one enthusiastic customer in a promotional video for the beloved Vermont-based chain.

Sounds like a pretty sweet deal to celebrate the founding of an innovative American ice cream brand.