Love ‘em, or hate ‘em, Burger King’s Chicken Fries are now here to stay.
The chain announced that starting Monday, the fry-shaped chicken fingers will now become a permanent menu item.
"I'm not sure there's anything similar to Chicken Fries with regards to a pop cultural following," Eric Hirschhorn, chief marketing officer of Burger King North America, told USA Today. "The passion for this is like the launch of the iPhone."
The fast food chain has been able to capitalize on Chicken Fries's popularity among Internet-savvy fast food lovers over the past few years. Originally introduced in 2005, Chicken Fries were taken off the permanent menu in 2012 when the chain did a major menu makeover. But after a viral Buzzfeed article about discontinued food items, a Facebook fanpage, and even a petition on Change.org—the Whopper chain decided it was time to bring them back.
When they went on sale last August, Burger King says many of its locations sold out of the item.
"After we removed them, the demand started to grow, again. Burger King was even advised that some consumers wrote President Obama asking for his intervention to bring back Chicken Fries,” Hirschorn claims.
Demand may have been at an all time high for these unusually shaped tenders, but as beef prices continue to soar, it makes financial sense for the chain to start pushing chicken-centric menu items.
This go round, the chain is rolling out Chicken Fries in 30 countries—not just the U.S. Burger King is also capitalizing on tech-savvy generations by marketing the item with a Chicken Fries emoji keyboard so fans can full express their love for the nugget-fry hybrid.
A nine-piece of order of Chicken Fries retails for $2.89 and is available with a variety of different sauces like BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.