Updated

The proliferation of hipster culture and lumbersexuals means more guys seem to be rocking facial hair these days.

Now those beer-swigging mustachioed men no longer have to suffer the injustice of a wet ‘stache between sips.

Introducing the Whisker Dam, a handcrafted copper cuff “dressed with a timeless patina and coated with a non-toxic barrier” that fits on the edge of a standard pint glass to protect prized upper lip hair.

The makers of Whisker Dam call it “an umbrella for your face” so it could be used as anti-milk mustache device or no-foam nose guard when sipping your latte.

Hipsters and breweries already seem to be onboard with the new device:

If you plan on purchasing the dam for your whiskered cutie, it’s $20.