Food Trends

Things you didn't know about Pepsi

Think all cola is the same? Think again. Throughout the twentieth century, soda consumers around the world have formed fierce loyalties in the so-called Cola Wars. Pepsi’s sales may come in second to those of Coca-Cola, its largest competitor, but Pepsi’s notably sweeter, more citrus-y taste continues to dominate in blind taste tests, including our own at The Daily Meal.

But there’s more to Pepsi than meets the eye –– or taste buds, for that matter. The soda was created by drugstore owner Caleb Bradham, who sold it at his soda fountain under the name “Brad’s Drink” until he changed its name to “Pepsi-Cola” in 1898. The brand retained its full name until 1961, when it was simplified to the “Pepsi” we know and love today. But like its name, the brand has been no stranger to change over the last century. Since its debut, Pepsi has been a powerful player in pop culture, technology, and politics, in the United States and abroad.

  • 1. Thanks, Brad

    Thanks, Brad


    Created by drugstore owner Caleb Bradham, Pepsi was originally named “Brad’s Drink” before Bradham changed the name in 1898.

  • 2. Up to the challenge

    Up to the challenge


    In the famous “Pepsi Challenge” marketing campaign, introduced in 1975, 50 percent of participants preferred the taste of Pepsi over Coca-Cola. Soda experts say that Pepsi is sweeter, and more lemon-flavored, than its competitors’ cola.

  • 3. In good company

    In good company


    Celebrity endorsers for the brand have included Joan Crawford (who married Pepsi's president, Alfred Steele, in 1955), Michael Jackson, Britney Spears, Beyoncé, Jeff Gordon, and Sofia Vergara.

  • 4. Looking up

    Looking up


    Pepsi-Cola was the first brand to advertise via skywriting, at the 1939 New York World’s Fair.

  • 5. Breaking barriers

    Breaking barriers


    Pepsi-Cola was the first company to hire black sales executives and market to African-American families.

  • 6. Ici, c'est Pepsi

    Ici, c'est Pepsi


    Pepsi far outsells Coke in French-speaking Canada, to the extent that "Pepsi" has been used as a vaguely pejorative slang term for French-Canadians themselves. (In response to the old Coca-Cola slogan "Around the World, It's Coke," the company once produced ads in Quebec saying "Ici, C'est Pepsi" — "Here, it's Pepsi.")

    See what else there is to learn about Pepsi.

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