First there was the 13-hour beef brisket commercial --and ad showing just that bris.
Over the summer, Arby’s rolled out their “We have the meats” campaign and now it looks like the fast food chain is taking that slogan very seriously.
According to the Washington Post, the fast-food chain wanted to broaden the perception that they only offered roast beef. Arby’s rolled out a poster featuring a stack of their meat options—including ham, chicken tenders and their famous brisket.
But then customers wanted it all.
“People started coming in and asking, ‘Can I have that?’” Christopher Fuller, the company’s vice president of brand and corporate communications, told the Post.
Ask and you shall receive.
The new “Meat Mountain” is not an official menu item but the chain will prepare the behemoth sandwich for those who want it. At $10, that could be a real deal.
The whole sandwich includes (from top to bottom, according the Post):
2 chicken tenders
1.5 oz. of roast turkey
1.5 oz. of ham
1 slice of Swiss cheese
1.5 oz. of corned beef
1.5 oz. brisket
1.5 oz. of Angus steak
1 slice of cheddar cheese
1.5 oz. roast beef
3 half strips of bacon
Skeptical that this heart-stopping sandwich is a real thing? A Consumerist reader ordered the Meat Mountain and posted photographic evidence to the site. Evidently, it tasted pretty good but was difficult to eat.
“The trickiest part was trying to keep the chicken fingers on there while eating it,” the reader identified as “Joe from San Antonio” explained to the Consumerist.
Joe said he would definitely order it again.