Cupcake lovers mourned the closing of all 48 Crumbs Bake Shop locations back in July.
But the dessert chain has officially been saved by an investment from Marcus Lemonis . He acquired Crumbs for $6.5 million at auction, according to the New York Post. The shop will emerge from bankruptcy on Aug. 26.
Under new ownership Crumbs will have expanded offerings. Lemonis stated that the chain was “meant to be a bake shop — not a cupcake shop,” during a recent CNBC interview. The failure to see beyond the monster cupcakes may have been the shop's downfall.
Some new items on the menu will likely include products from other brands Lemonis owns including Key West Key Lime Pie, Matt’s Cookies and Sweet Pete’s.
Lemonis’ new co-owner, Oklahoma-based Fischer Enterprises, also owns Dippin’ Dots. The investor said the tiny ice cream balls would likely make an appearance in the rebranded Crumbs.
Cupcakes and ice cream. What could be better?