There’s nothing better than spreading Nutella on a piece of toast, painting it on a strawberry, or just eating it right off the spoon.  Or is there?

Hershey’s, with its newly released chocolate hazelnut spread, wants to take a bite of Nutella maker Ferrero’s vice-like grip on the chocolate spread market.

No wonder.  Nutella holds about a 70 percent market share of chocolate spreads in the U.S., and demand for the sweet stuff is only growing. According to Euromonitor, chocolate spreads, (the biggest sub-sector of the $3.4 billion industry), grew by 13 percent in 2012 and is expected to grow.

Hershey’s may be the newest competition for Nutella, but it’s hardly its only. There are a variety of chocolate spreads on grocery store shelves, so what makes Nutella so great?

We wanted to take a closer look at the other brands that rival Nutella -- for taste and for the money. gathered a group of taste-testers, who are also moms, and sampled the Nutella along with four alternatives — including Hershey’s newly-released chocolate spread.

In a blind taste test, we took notes on taste and texture, and then later talked about price and if our kids would eat it.  

So without further ado, here’s how they ranked.