Jelly Belly releases beer flavored jelly bean

Jelly Belly debuts Draft Beer flavored jelly bean.

Jelly Belly debuts Draft Beer flavored jelly bean.  (Jelly Belly)

With America's growing obsession with craft beer flavoring everything from ice cream to lip balm, it was only a matter of time before someone came up a way to get that great taste in a jelly bean. 

Jelly Belly announced it is releasing a new beer flavored bean to honor the company’s German heritage. Called Draft Beer, the jelly bean company says it tastes similar to a “Hefeweizen-inspired ale.”

“The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready,” according to a press release.

Anyone looking to get a little buzz from the new candy will disappointed by the zero percent alcohol content. But Jelly Belly beans are gluten-free, unlike most traditional beers, so that's a plus.

The bean made its American debut this weekend at the Winter Fancy Food Show in San Francisco.  It's the latest non-alcoholic, cocktail-inspired flavor in the company's lineup that includes Strawberry Daiquiri, Pina Colada and Mai Tai.