Updated

Diehard fans of the A&E show "Duck Dynasty" are planning to show their loyalty by holding a Phil Robertson appreciation day at Chick-fil-A franchises nationwide on Jan. 21.

According to the Chick-Phil-A Day Facebook page, Robertson supporters are encouraged to wear "Duck Commander or camouflage gear" to their local Chick-fil-A to "stand for free speech" and "sit for good food."

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The event already has over 24,000 likes and nearly 60,000 listed attendees since its creation on Dec. 20.

Robertson has been the target of a media firestorm since making comments on homosexuality in a GQ magazine interview earlier this month. The scandal led to his suspension from A&E.

Chick-fil-A entered the national debate on same-sex marriage back in 2012 after its CEO Dan Cathy said in an interview that he is a firm backer of traditional marriage. His remarks led to both an outpouring of support and a strong backlash against the chain.

As protests against Chick-fil-A spread across the country, former Arkansas governor and Fox News contributor Mike Huckabee decided to hold a national Chick-fil-A Appreciation Day in support of Cathy’s stance on same-sex marriage.

Chick-fil-A Appreciation Day was shortly followed by Same Sex Kiss Day, a nationwide "kiss-in" for gay and lesbian couples to protest the CEO’s remarks.

The company also became host to the national debate on gun control back in Sept., when a Louisiana lawmaker hosted "Guns & Coffee" meet-ups at Chick-fil-A locations throughout the state.

The fast food franchise publicly stated that it was not associated with planning the pro-firearm events and is now working to distance itself from the upcoming Chick-Phil-A Day.

TMZ reported that the company wants nothing to do with the event, with reps saying the event is "in no way sponsored by or affiliated with Chick-fil-A."