This year's Super Bowl is being held in Dallas, where about two out of five residents are Latino.
The game is being played in the spankin' new stadium belonging to the Dallas Cowboys—the most popular team among Latinos, according to the NFL.
The Pittsburgh Steelers are the second-most popular team among Latinos, according to the NFL. (The team broadcasts its games in Mexico.)
The 2010 NFL season was the most-watched ever among Latinos. According to Nielsen, viewership rose 9 percent last year over 2009.
Christina Aguilera is singing the national anthem.
Mexican-American Taboo will, with his Black Eyed Peas teammates, headline the half-time show.
J.Lo and Marc Anthony will be watching the game from the Obama White House.
More Mexicans are watching: 12 percent more people in Mexico watched the Super Bowl last year than did in 2009.
Antonio Ramiro “Tony” Romo played in the pre-game Tazón Latino V flag football game, along with a passel of Latino celebrities.
For another glimpse of TV Azteca reporter Ines Sainz, wearing a silvery dress and heels to Super Bowl Media Day.
When you catch yourself eating nachos, cheering along with Latino fans and watching Christina Aguilera during the half-time show, don't say we didn't warn you.