The 2011 calendar features glossy shots of the flight attendants, clad in bikinis and abbreviated uniforms, draped over propellers and striking racy poses in the cockpit.
Former stewardesses Gina Agular, right, Coral Pérez, left, and an unidentified colleague apply some make-up prior to a photo session in Mexico City, México. All three worked for Mexicana before the company stopped flying last August.
The former stewardesses pose for a photo on the rooftop of a building in Mexico City.
The calendar has sparked a media frenzy in Mexico, and the first run of 1,000 was sold out even before Thursday's launch. A second edition of 3,000 calendars — which retail for 149 pesos, or about $12, apiece — is in the works.
Each of the 10 aeromozas who ended up posing forked out money from her own pocket to cover the production costs of 100,000 pesos (about $8,000).
Former Mexicana airlines employees Maribel Zavala, left, and Coral Pérez, apply make-up prior to a photo shoot in Mexico City.
With a first-run of 1,000 calendars already sold-out and and 3,000 more calendars on the way the women look well-positioned to recoup their expenses and more.
The calendar's release came on the heels of Mexicana's announcement that a restructuring proposal might allow it to resume some flights by mid-December. Under the plan, 30 percent of the company's personnel would be rehired.
Unemployment never looked this good. These out-of-work stewardesses posed for calendars.