Gigi Hadid's LOVE Magazine cover is scaring fans: 'I'm calling PETA!'

Part of being a successful supermodel is the ability to transform yourself into anything your job requires — even if it’s a very freaky rabbit.

To celebrate its 10-year anniversary and 20th issue, Love magazine released a series of September covers, including a nightmarish shot of Gigi Hadid that’s caused quite the stir on social media.

In the image, the 23-year-old model wears a demonic “Donnie Darko”-style bunny mask while grabbing at a small white dog.

Fans are not feeling Hadid’s “haunted hare” aesthetic. “I love my queen but this is a no no,” one commented on the magazine’s Instagram photo of Hadid’s cover. Another joked, “I’m calling PETA!”

“Hang on. Is this dog okay? Looks massively uncomfortable you bunch of horrible folk,” another Instagram user chimed in.

Love Magazine

This special 10th anniversary issue of the magazine also features Kendall Jenner and a photo of Gigi Hadid without the animal mask.  (LOVE/Mikael Jansson)

But others embraced the supermodel’s spooky side, including this commenter: “Gloriously horrifying, I think I’ve seen this in my nightmares.”

Love magazine also shared a second, less-frightening cover featuring a softly-lit photo of the model wearing a pair of $262 Fleet Ilya leather bunny ears.

If that “Darko” remake ever comes to fruition, Hadid’s a shoo-in for the role of Frank the Rabbit.

This story originally appeared in the New York Post.