Gwyneth Paltrow says Goop-Conde Nast deal fell apart when company wanted to fact-check Goop articles

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Gwyneth Paltrow says Goop-Conde Nast deal fell apart when asked to fact check

Actress Gwyneth Paltrow says Goop-Conde Nast deal fell apart when the publishing company wanted to fact check Goop articles.

Gwyneth Paltrow said her partnership with Condé Nast to publish a Goop magazine dissolved partially because the publication wanted to fact-check articles.

Paltrow, 45, told The New York Times Magazine about the partnership with Condé Nast and her wellness company Goop had to publish a magazine. The Goop magazine made it to two issues before the partnership was over.

Anna Wintour, editor in chief of Vogue and Condé Nast’s artistic director, first said she was “excited” for Paltrow “bringing her point of view to the company.” However, the deal fell apart after Condé Nast insisted articles in Goop magazine be fact-checked, among other rules.

The publishers did not want the Goop magazine to use its platform “as part of their contextual commerce strategy.” Goop also wanted to sell its products in the magazine but “Condé Nast insisted that they have a more “agnostic” editorial approach.” Paltrow said she wanted readers to be able to buy products through the magazine.

“They’re a company that’s really in transition and do things in a very old-school way,” Paltrow told The New York Times Magazine. “But it was amazing to work with Anna [Wintour]. I love her. She’s a total idol of mine. We realized we could just do a better job of it ourselves in-house. I think for us it was really like we like to work where we are in an expansive space. Somewhere like Condé, understandably, there are a lot of rules.”

Paltrow said she “did not understand the problem.”

"We’re never making statements,” she said. 

The “Iron Man” actress called the split “amicable.”

Goop has come under fire recently for the practices it promotes including vaginal steaming, which some gynecologists have warned consumers not to do, The Guardian reported.

Goop has also faced backlash for promoting bee sting facials and expensive clothing. Last year, NASA slammed the lifestyle and wellness website for selling bogus $120 stickers claiming to be made from "NASA spacesuit material."

The New York Times pointed out that Goop hired a fact checker for the site.

Fox News’ request for a comment from Goop was not immediately returned Thursday morning.

Fox News’ Katherine Lam contributed to this report.