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Gisele Bundchen joins U.N. campaign to fight animal trafficking: 'I am a sea turtle'

Gisele Bundchen on May 4, 2015 in Seoul, South Korea.

Gisele Bundchen on May 4, 2015 in Seoul, South Korea.  (2015 Getty Images)

Gisele Bundchen is fighting for the world’s wildlife.

The Brazilian supermodel announced her support of an unprecedented global campaign to fight illegal trafficking of wild animals entitled “Wild for Life” with the United Nations.

"Knowledge is power and now is the time to set our minds to ending all illegal wildlife trade before the choice is no longer in our hands. Today, I am giving my name to change the game for sea turtles," Bundchen said in a statement.

She also shared her commitment on an Instagram post featuring a picture of sea turtle superimposed over her face.

“Much of the world's wildlife is facing extinction. To overcome this, we need a radical change in people's attitude all over the world. Today I’m joining the fight to save these endangered species everywhere,” she captioned the image.

Much of the world's wildlife is facing extinction. To overcome this, we need a radical change in people´s attitude all over the world. Today I’m joining the fight to save these endangered species everywhere. Please join me, find your kindred species on https://wildfor.life/quiz and help me to end the criminal trade of poaching that is pushing species to the brink of extinction. #WildforLife ������������ Grande parte da vida selvagem está em perigo de extinção. Para transformar isso, precisamos de uma mudança radical na atitude das pessoas em todo o mundo. Hoje, eu estou me juntando a luta para salvar as espécies ameaçadas de extinção. Acesse o site https://wildfor.life/quiz, responda o quiz, se transforme no animal que quer defender e ajude a espalhar esta mensagem para acabar com o comércio criminoso dos animais selvagens.

A photo posted by Gisele Bündchen (@gisele) on

The campaign, which was launched at the second United Nations Environment Assembly in Nairobi, has named a number of celebrities as goodwill ambassadors with each representing a separate species threatened by the illegal trade.

Manchester City soccer player Yaya Toure is backing elephants and actor Ian Somerhalder is pulling for pangolins.

Celebrities from China, India, Indonesia, Lebanon and Vietnam are also on board working to conserve orangutans, tigers, rhinos and helmeted hornbills and calling for citizen support to end the demand that is driving the illegal trade which enriches criminal networks and threatens peace and security around the globe.

John Kay, of the band Steppenwolf, donated the use of the musical hit "Born to Be Wild" to the campaign.

The campaign also encourages people to go to its web site to find their own kindred species: https://wildfor.life/quiz.

Based on reporting by the Associated Press.

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