Style

Caitlyn Jenner's new lipstick will help raise money for transgender community

Jan. 14, 2016. Caitlyn Jenner at the NBCUniversal Winter TCA in Pasadena, Calif.

Jan. 14, 2016. Caitlyn Jenner at the NBCUniversal Winter TCA in Pasadena, Calif.  (The Associated Press)

Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company's effort to improve the lives of transgender people.

The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at Maccosmetics.com, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.

Click here to subscribe to FOX411’s YouTube channel

So how'd she come up with the name?

"I wanted a name that I use, and which represents the community," Jenner said. "This is who I am: Finally Free."