[Spoiler alert! The following contains spoilers from season 5 of "Game of Thrones"]
In the image, Snow appears in the state we're most accustomed to seeing him in: mopey and alive. Albeit, he does appear to be bleeding profusely from his left eye.
The poster - which is also featured on a massive Times Square billboard, because HBO has no time for spoiler warnings - has whipped fans into a frenzy, as they wonder whether this is a massive red herring or if "Game of Thrones" is finally dropping the "Jon Snow is dead" faade.
What do you think: Is Jon Snow alive?
Season 6 of "Game of Thrones" premieres in April.