"Hello!" Adele is back.
The 27-year-old (and her flip phone) smashed Vevo's 24-hour video views record, previously held by Taylor Swift's "Bad Blood." In its first 24 hours on the site, Adele's "Hello" scored 27.7 million views.
Swift's much-hyped "Bad Blood" video, which debuted in May on the Billboard Music Awards before hitting the web, featured a who's who of the 25-year-old's famous squad including Selena Gomez, Lena Dunham, Karlie Kloss and more. That video saw 20.1 million views in its first 24 hours online.
Prior to "Bad Blood," the record had previously been held by Nicki Minaj's "Anaconda" (19.6 million), Miley Cyrus' "Wrecking Ball" (19.3 million), and Shakira's "Can't Remember to Forget You" featuring Rihanna (17.1 million).
In Adele's new video, the singer shares the screen with "The Wire's" Tristan Wilds and some outdated technology. "Hello" director Xavier Dolan explained the singer's puzzling use of a flip phone to dial up her ex-boyfriend over the weekend.
"I could see the GIFs on Twitter. I'm like, 'guys, get over it. It doesn't matter.' But the real explanation is that I never like filming modern phones or cars. They're so implanted in our lives that when you see them in movies you're reminded you're in reality," Dolan told the Los Angeles Times. "If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I'm making a commercial."
But that whimsical phone booth, he said, holds more meaning.
"It says she is stranded in nature, which has regained its rights. It's an element of the past. It's much more important," he teased, "than the flip-flop and trying to identify whether it's Samsung or an AE9 or whatever."
Either way, "Hello" -- the song and the video -- had more than a few fans weeping shamelessly after being released on Friday.