Adele has really got the world talking over the past week.

The excitement began when she she teased us with a sneaky and anonymous clip on UK TV, hinting at a new release.

Then the new single, “Hello”, was officially released along with a dramatic sepia-tone video, shot by Canadian filmmaker Xavier Dolan.

Stars like Kate Hudson took to Instagram to post pictures of their smudged, teary faces after listening to the song.

The hype got so intense the video was clocking up a million views an hour (it’s currently had more than 65 million views).

But there’s one small element in the video to “Hello” — Adele’s first single in three years — that has perhaps eclipsed the song itself.

An antiquated flip phone.

Fans were quick to pick up on the minor detail and wondered why the successful 25-year-old was using such an outdated device.

But it turns out the video’s director Xavier Dolan has a simple reason for using the cheap phone.

“I could see the GIFs on Twitter,” he told the Los Angeles Times. “I’m like, ‘Guys, get over it. It doesn’t matter.’ But the real explanation is that I never like filming modern phones or cars. They’re so implanted in our lives that when you see them in movies you’re reminded you’re in reality.”

“If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story,” he added. “If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.”

Along with the flip phone, Adele can also be seen using a landline in her home and, later in the film clip, a phone booth. 

Dolan added that the phone booth featured in the video had more symbolic reasons.

“It says she is stranded in nature, which has regained its rights,” he said. “It’s an element of the past. It’s much more important than the flip [phone] and trying to identify whether it’s Samsung or an AE9 or whatever.”

And if that wasn’t enough of an explanation, the director’s also taken to Twitter in response to everyone cracking funnies about the phone.

This article originally appeared on News.com.au