Playboy is getting out of the nudes business.

Starting with the March 2016 issue, the iconic men's magazine, which has been publishing photos of nude women since 1953, will be private-part free.

“The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the world, bears almost no resemblance to today,” Playboy Enterprises CEO Scott Flanders said in a statement to FOX411. “We are more free to express ourselves politically, sexually and culturally today, and that’s in large part thanks to Hef’s heroic mission to expand those freedoms. We will stay true to those core values with this new vision of Playboy’s future."

The "top-to-bottom redesign" by the company’s Chief Content Officer Cory Jones follows the magazine's website's similar move to a "safe-for-work" format, featuring provocative, but not naked, photos of women.

Officials acknowledge that Playboy has been witnessing widespread changes. "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture," Scott Flanders, the company's chief executive, told the AP.

Playboy said it will "continue to publish sexy, seductive pictorials of the world’s most beautiful women, including its iconic Playmates, all shot by some of today’s most renowned photographers. The magazine will also remain committed to its award-winning mix of long-form journalism, interviews and fiction."

The magazine, which once had a circulation in the millions, now reportedly tops out around 800,000.

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