Jessica Alba is standing behind the products offered by her Honest Company despite facing a $5 million lawsuit claiming the eco-friendly household and skin products it sells are anything but honest.
The actress-turned-entrepreneur called the allegations of deceptively mislabeling the company’s product as “baseless and without merit,” adding that her two daughters are “growing up in a safer home” because of the products the company sells.
Alba’s statement comes after a consumer named Jonathan D. Rubin filed a class-action lawsuit late last week against The Honest Company in San Francisco. He claimed the products described as “natural” actually contain synthetic preservatives, TheWrap reported.
According to the court documents, Rubin accused the company’s products of being “deceptively and misleadingly labeled and marketed.” He highlighted a list of products including Honest Hand Soap, Honest Dish Soap, Honest Diapers and Honest Multi-Surface Cleaner of containing unnatural ingredients.
“Honest also labels and markets the Products as ‘natural’ on its website, on third party marketplace websites, and in print and television advertisements,” the lawsuit continued.
In a statement posted by Business Insider, Alba criticized the allegations, saying she is “proud” of the products her company has developed.
“Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family,” the actress wrote. “I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am proud that we have built this company into an industry leader focuses on using natural ingredients and developing products that people love.”
She said she believes consumers deserve to know what’s in their child’s products.
Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do,” she said.
Alba, 34, who co-founded and owns 15 to 20 percent of the $1 billion company, said the allegations made by Rubin are “baseless and without merit.”
“We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness,” she added. “I know my children, Honor and Haven, are growing up in a safer home because of our products.”
This is not the first time that Alba has had to defend the company’s products.
In July, the company came under fire after several consumers took to social media showing children with bad sunburns after using an Honest Sunscreen, which claims to have SPF 30 with “broad spectrum, mineral-based protection.”
Alba and co-founder Christopher Gavigan issued a statement apologizing to the users but stood by the product.
“Protecting our loved ones and yours is the reason we founded The Honest Company,” they wrote in the statement. “As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.”