"Shark Tank" cast member Kevin O'Leary will be a celebrity judge for this year's Miss America pageant, along with Taya Kyle, widow of "American Sniper" author Chris Kyle, and snowboarder Amy Purdy.

The three, announced Wednesday by the Miss America Organization, dick clark productions and the ABC network, join country star Brett Eldredge as judges for the pageant, which airs Sept. 13.

Viewers will have a hand in the judging this year. They can vote through Sept. 10 on Facebook and Twitter for their top choice. The fan favorite will move on to the top 15 in the competition.

The Miss America pageant will be held at Boardwalk Hall in Atlantic City, New Jersey.