A Danish fashion magazine has made a public apology after running an image of an underweight model in its latest issue.
The photo in Cover magazine started trending on social media via the hashtag #covergate and spawned a Reddit thread called ‘Corpse or model?’, where thousands expressed their outrage over the model’s emaciated frame.
Even politicians weighed in. Danish Tax Minister Benny Englebrecht took to Twitter to voice his disapproval.
“I seriously thought that the fashion industry had understood that anorexia is a problem that should be taken seriously,” he wrote.
— Benny Engelbrecht (@BennyEngelbrech) February 19, 2015
Cover magazine’s founder Malene Malling apologized on the magazine’s Facebook page, calling it a “sad day”.
“I have not lived up to my responsibility as a publisher, woman and mother and am truly sorry. “At Cover we have, in all the years, worked to show an expanded beauty ideal,” she said. “[To] show that you can be beautiful in various ages and various sizes. We have always sought to work with healthy girls. Just two months ago we had plus-size model Diana Graham on the front of the Cover, so it is certainly a subject we focus on.”