It's not uncommon for contestants to be completely wrong about the prices of products on "The Price is Right," but these guesses stunned even host Drew Carey.

The prize was an iPhone 6 with 16GB, a one-year calling plan, 4 gigs of data and unlimited talk and text. The first contestant guessed a whopping $7,500, but the second contestant didn’t think the price was high enough, putting in a bid of $7,501.

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These guesses made Carey say, "I hope the marketing people at Apple are watching this."

For the record, iPhones are not valued at $7,000. The correct price was $1,969.

This New Year's Day episode was part of the best moments edition from 2014. Take a look back and check out which celebrities were on game shows before they were famous.