Immigration speech to air during Latin Grammys, ensuring large Hispanic audience

Picture this: lights, cameras, famous faces, a national stage and millions of viewers tuning in at home.

Is this President Barack Obama’s speech about his executive action on immigration or is it the Latin Grammys? Well, actually, on Thursday night it will be both.

The president’s speech is slated to begin at  8 p.m. Eastern time, which coincides with the second hour of the 15th annual Latin Grammys – an award show that drew 9.8 million viewers last year on Univision.

The timing of Obama’s address comes when millions of Latinos across the country will be tuning into to watch the Grammys. Univision, which is once again televising the music awards, said it will make room for the president's speech.

Univision will postpone part of the awards show in order to air Obama's speech, while the major broadcast networks –ABC, CBS, NBC and Fox – currently have no plans to air the address. 

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Fox News Channel will air coverage of the president’s speech between 7:55 and 8:15 p.m. Eastern time.

Telemundo, usually the second-ranked Spanish-language national network, also plans to air Obama's speech followed by a special news program, a spokesman for the network said.

The announcement that the president’s speech will air during the Latin Grammys has drawn some criticism and hard words from Republican lawmakers who oppose the president’s unilateral action on immigration.

“Talk about a major pander," Sen. John Cornyn (R-Tex.) the second-ranking GOP senator said to reporters, according to the Washington Post.

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