It all started with a tweet. And a creeper pic.

This isn’t the first time an everyday employee blew up the Internet (“Jen” from Appleton, anyone?), but at least this time it’s not over a candle tragedy. On Sunday morning, Twitter user @auscalum tweeted a photo from the Target checkout line.

Now @auscalum says she wasn’t the one who originally took the picture.

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Not that it mattered. The insatiable thirst that is Teens on the Internet took that picture and ran with it. And what started as a simple observation about 'Alex from Target' became #AlexFromTarget, racking up some 800K tweets in a mere 24 hours and countless memes:

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So, if you work a cash register and think you are mildly to stunningly handsome, this is your time. Do your hair. Make sure you smile. You could become Internet famous today.

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Obviously, Alex From Target’s fandom eventually found him on Twitter (@DGM_Alex) where he originally seemed a bit overwhelmed by the very unexpected attention:

But now he has over 500,000 followers and has changed his bio to “Official Alex from target” and seems to be embracing his meme fame, as have other real famous people:

And Target itself even got in on the action:

"Imagine our surprise yesterday when one of our Target team members managed to flood the Internet with images of red and khaki without even trying," a Target spokesperson told Mashable. "We are proud to have a great team, including #AlexFromTarget, and are in contact with his store and family."

What a weird world we live in.