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Playboy reportedly suing Canadian company over use of term 'Playmate'

hugh hefner playboy ap graphics bank.jpg

Playboy magazine founder Hugh Hefner poses for photos at the Playboy Mansion in Los Angeles, Thursday, Nov. 4, 2010. (AP Photo/Jae C. Hong)

Don’t mess with Hef!

Playboy has filed a lawsuit to try and shut down a Canadian escort service that calls the women who work there “Playmates,” according to TMZ.

MORE: Playboy Playmate goes wild in viral vids 

Citing court docs, TMZ reports that Hugh Hefner’s megabrand wants PleasurePlaymates.com to turn over its URL to Playboy.

The suit claims escort services, like Pleasure Playmates, are known for their “illicit activities” and  it is implied that the women who work there are prostitutes. Meanwhile Hef’s Playmates, according to the lawsuit, have a reputation for being "classy and sophisticated."

Click here for more from TMZ.

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