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Blake Shelton plays free concert in Atlantic City

blake shelton country cash.jpg

"The Voice" coach brought in a total of $23 million this year. (Reuters)

More than 60,000 fans are rocked out to a free Blake Shelton concert on the Atlantic City beach.

The country music star and judge on the TV's "The Voice" was performing on a stage near The Pier at Caesars Thursday.

Those who didn't have tickets could still hear the concert on the boardwalk or out on a boat.

The concert was presented by The Atlantic City Alliance and its "Do AC" promotional campaign, and was produced by Live Nation.

The concert is the latest in a series of free, large-scale events to attract visitors to Atlantic City.

Jimmy Buffet drew 50,000 fans to a free concert on the beach last year. Lady Antebellum will headline a free beach show on Sunday.

The Associated Press contributed to this report.

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