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Corporate double-standard? Capital One silent on Alec Baldwin’s homophobic tweets while Deen loses everything for racial slur

  • Alec Baldwin and wife Hilaria Thomas at James Gandolfini's funeral on June 27, 2013.AP

Alec Baldwin apologized Friday for homophobic tweets directed at a reporter who had gotten on his bad side, but so far Capital One, the company he does commercials for, has refused to comment.

"My ill-advised attack...had absolutely nothing to do with issues of anyone's sexual orientation,” Baldwin said in a statement sent to the gay rights group GLAAD on Friday. “As someone who fights against homophobia, I apologize." 

Capital One did not respond to multiple calls and emails from FOX411 to several press representatives on Friday, Monday, and Tuesday asking whether or not Baldwin's Twitter rant would affect his role as a Capital One spokesperson.

Baldwin tweeted after James Gandolfini’s funeral on Thursday: "[I’d] put my foot up your f**king ass, George Stark, but I'm sure you'd dig it too much,” and, "I'm gonna find you George Stark, you toxic little queen, and I'm gonna f**k you... up."

Baldwin’s messages were aimed at reporter George Stark, who wrote a story claiming the actor’s wife, Hilaria Thomas, was tweeting during the funeral.  

The 55-year old actor sent out the offensive messages from his @ABFoundation Twitter account, according to screen grabs published online. Baldwin disabled the account following the rant but it has since been restored – minus the offensive tweets– and it seems business, for Baldwin, is back to normal.

But some have pointed out that while Baldwin’s homophobic slurs were similar to TV chef Paula Deen’s racial slurs (she admitted to using the N-word 30 years ago), the fallout is not. The 66-year-old chef was dropped by all of her major business partners, including Target, Walmart, the Food Network and Sears, while so far Baldwin seems to be getting off scot free.

“Companies know the media won't beat them up for keeping Baldwin on board, despite his violent threat and homophobic comments,” explained Dan Gainor, vice president of business and culture at Media Research Center. “Why? Because he's liberal and the same rules don't apply.”

Gainor predicted Baldwin likely won’t see any repercussions.

“Deen isn't even conservative, but she is known for Southern cooking and the left hates anything having to do with the South. Baldwin has also polished his liberal bona fides by attacking conservatives. So Baldwin gets a perpetual get-out-of-jail-free card, no matter how insane his actions become,” Gainor claimed.

A non-scientific poll taken by Sodahead.com asked users if they believed Baldwin should lose his endorsement deals following the tweets. More than 80 percent of respondents said yes.

Back in February, similar controversy swirled around Baldwin when a New York Post photographer claimed the actor fired racial slurs at him during an altercation. The photographer said Baldwin called him a "coon" and a "crackhead," allegations the actor vehemently denied.

Baldwin’s rep did not immediately return FOX411’s request for additional comment.

 

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