Kid Rock is taking his mix of hip-hop-southern-rock and country on the road and he’s offering fans a $20 ticket to join the party. The “$20 Best Night Ever Tour” kicks off June 28 and includes Kid Rock’s longtime friends Uncle Kracker and ZZ Top. He’s waiving an up-front guarantee to make this $20 ticket business model happen, a risky move which puts a lot of confidence in fan turn out. Luckily confidence is Kid Rock’s strong suit.
FOX 411: What was your main motivation for the $20 tour?
KID ROCK: It was a few years ago, I was watching the price of T-shirts sell at concerts for $35 to $40... Having a little T-shirt company “Made in Detroit” I’ve come to know what a true cost to get a piece of American made cotton made and sell it to the fans was really the cost of transporting costs and other costs fixed in, I said this is a rip-off. We have a per head number that we make every night. So I had banners made that said “F the economy.” All T-shirts are $20 and people responded… So I said “why couldn’t we do this with concert tickets?” So I approached Live Nation about doing a $20 tour which everyone thought was a little crazy. Then I said no I’m not done there, then I want to do $4 12 oz. beers, cheap parking, Wal-Mart partnered up with us, you can get a ticket there with no service charge, so it’s $20 out the door. If you go through Ticketmaster it’s $5 [more], I’m still not crazy happy about them charging 25 percent of the ticket price for their service I think that’s outrageous but we’re going to try to deal with that in the future... Just try to make it the most enjoyable experience for a very fair price.
FOX 411: How big a risk is it for you financially?
KID ROCK: The first part is I don’t take a guarantee… I said no, I'll set my own ticket prices, I won’t take anything upfront. I said but I want to be rewarded for getting people in there. So when they do buy the beer and the popcorn and the hotdogs and the parking and my tickets and the T-shirts, we put that in a big pot and we'll split it up… All the fans have to do is know that they're getting a great deal.
FOX 411: A while ago talked about “slowing your roll” how’s that going?
KID ROCK: Terrible
FOX 411: So, where are you going next?
KID ROCK: Well look, I’ve saved for a rainy day. My son's going to start his third year of college this year. Why would I slow my roll? I'm just getting warm. Isn't that what people wait for? Their 40s, kids are out of the house, let's rock and roll. I just had a really good warm up session.
FOX 411: Let’s talk about the concert cruise, why has “Chillin’ the Most Cruise” been a success?
KID ROCK: I’m not sure, I think it's just a testament to what great fans I have, they’re pretty hardcore and they enjoy to have a good time…. I’m accessible on it, I don’t sit in my room and hide the whole time. I think people know my spirit is real, it’s right, that there’s no falsity there, there’s none of that so I mean it’s just incredible. I think outside of just people coming to see me. I bring 12 of my favorite bands on there, whether they are DJs, whether it’s hip-hop, country music, rock and roll.
FOX 411: You're also very involved in your community, as well as in politics.
KID ROCK: The community I’ll always be involved in. I’ve just been blessed to be able to help people out… I’ll always do that. It’s win-win. I really believe it’s the old cliché, the more you give the more you receive. I’m living proof of that.
[As for politics,] if I would have known… I got into rock and roll to piss my parents off and the establishment around me. If I’d have known politics did that so well, I would have gotten into it years ago. Man does it make people upset. Pisses them off way more than rock and roll could ever do.”
I thought Mitt Romney was a great guy. It was kind of mind-blowing how decent of a man he was and his wife Ann… I haven’t found too many politicians that I truly believe in like that. I think I’ll leave that to other people. I know I don’t like seeing Bruce Springsteen go around and Jay-Z pump up their guy and I’m sure people don’t like it when I do it either. So, I think we should all make a pact like, we’ll play some music, and I tried to do that for the Romney thing. I tried to just play my songs and kind of stay out of it and show my support without running my mouth too much.
Fox News Entertainment Producer Ashley Dvorkin covers celebrity news, red carpets, TV, music, and movies. Dvorkin, winner of the 2011 CMA Media Achievement Award, is also host of "Fox 411 Country," "Star Traveler" and "In 5."