Jessica Biel happily posing for photos and munching on gourmet food at the Rudsak-sponsored dinner for her new film "Emanual and the Truth about Fishes."

"Snow White and the Huntsman" star Noah Huntley toasting to Stella Artois and Annie Leibovitz, paying homage to the new Stella Artois “Timeless Beauty” advertising campaign while E!'s "Shah’s of Sunset" frenemies MJ Mercedes Javid and GG Golnesa Gharachedaghi were seen mingling together.

Yankees pitcher Phil Hughes stopping by the Talent Resources Suites and picked up Sean John coats and jackets to keep warm during icy Sundance Film Festival.

Naomi Watts, Daniel Radcliffe and Ellen Page chilling out at the Samsung Galaxy Lounge at Village at the Lift on Main Street.

Paris Hilton and Barron Hilton hanging out at the pop-up TAO location, with Hilton wrapping her arms around new boyfriend, model Rivers Viiperi and never strayed far from his side.

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Rooney Mara ravenously digging into the bread and hummus at Udi's Gluten Free table, before Julianne Moore and her team took over their VIP table.

Adrian Grenier stopping by the Nintendo Lounge with a tall leggy blonde and posse in tow, and proceeding to test his skills on Wii Fit U. Right before Adrian arrived, Lil Jon and his bodyguards came by the lounge for the third year in a row. The "noticeably calmer" rapper made mention of a lifestyle change and passed on having any drinks at the lounge. And yes, that includes shots.

Kenny Loggins indulging in a caffeine hit at the McCafe Lounge before entertaining the masses at the Morningstar Farms Chefdance dinner sponsored by Ketel One.

Guy Pearce signing a Speck case at the Variety Sundance Studio, which will be auctioned off on eBay to benefit the Children's Miracle Network.

Daniel Radcliffe and "Kill Your Darlings" co-star Erin Darke making out at the Grey Goose Vodka Lounge, where he was also spotted rolling (what appeared to be) a cigarette.

Supermodel Alessandra Ambrosio hitting  the slopes with Oakley pro and Olympic medalist, Danny Kass, for the Oakley Learn to Ride in collaboration with New Era! celebrity event.

Josh Hartnett heading upstairs to claim his area near the bar for the "Breathe In" cast party at the Grey Goose Blue Door Lounge.

San Francisco Giants Brian Wilson causing a sensation at the New Era Chalet at Village At the Lift in Park City. He picked up a Seattle Seahawks Cap.
Katherine Heigl taking the Polaris, a three thousand-dollar electric bicycle, while chilling with her mom and husband at the Kari Feinstein gift suite.

Jessie Williams in the Miami Lounge sipping on an Italian-American DISARONNO drink and avoiding a crasher that was telling people she was Frieda Pinto.

Lil Jon celebrating his birthday over tequila shots with Cisco Adler, Skylar Grey and Kate Voegele at the pop-up Hyde Lounge in Park City.

James Franco at the "Kink" dinner in the Stella Artois space, spending most of the dinner talking with the Sundance execs and avoiding contact with the film stars S&M porn stars Princess Donna and Maitresse Madeline.  

Annalynne McCord  making cameo at the TR SUITES and to get her nails done by COVERGIRL while sipping on ZICO Pure Premium Coconut Water drinks.

Shailene Woodley making the Sundance weekend a family affair by checking out the Carlo Pazolini collection at the Miami Lounge with her mom, before deciding on a pair of tall brown boots.

Due to his busy playing schedule Jeremy Lin was not able to attend the premiere for the much hyped "Linsanity" documentary, so in his place was  brother, Joseph Lin, who produced the film and arrived at the film's premiere party, a cocktail reception, hosted by Resorts West House of Luxury.