Published November 05, 2012
It looks like No Doubt's offense-o-meter may be a little rusty after the band's decade-long layoff.
The pop superstars posted and then quickly deleted a music video for their new song, “Looking Hot,” after viewers complained the video was offensive to Native Americans.
The clip, which showed Gwen Stefani dressed in Pocahontas-like fringe outfits and feathered headpieces, was posted Friday on No Doubt’s YouTube channel. The band deleted the clip after commenters bombarded the site with criticism, saying the video’s interpretation of the Wild West theme was offensive.
"Racist? No doubt," quipped one.
"[They] tried to make bondage of a Native woman sexy," said another.
The video portrayed band members Tom Dumont and Adrian Young as cowboys in a saloon. Stefani rides a horse in the video through the desert and sings in a teepee.
No Doubt posted an apology for the video on Saturday on their website, writing that the multi-racial band didn’t mean to disrespect the Native American culture.
“Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history,” they wrote. “Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately.”
The band also posted the apology from the official No Doubt Twitter account, and Young and Dumont posted it on their personal accounts.
But not all fans saw the video as racist. "Concentrate on real issues instead of attacking a band that has never shown any racism or hate," one wrote.
No Doubt is set to appear on “The X Factor UK” tonight to promote "Push and Shove," released in September.