Sept. 2, 2012: The music group One Direction, from left, Liam Payne, Zayn Malik, Harry Styles, Louis Tomlinson and Niall Horan during the taping of a Pepsi commercial in New Orleans. The soda company is partnering with the boy band and New Orleans Saints quarterback Drew Brees for an ad.AP
Aug. 30, 2012: New Orleans Saints quarterback Drew Brees warming up before an NFL football preseason game between the Saints and the Tennessee Titans in Nashville, Tenn. The soda company, Pepsi, is partnering with the boy band, One Direction, and New Orleans Saints quarterback Drew Brees for an ad.AP
NEW YORK – One Direction is Pepsi's newest pop star.
The soda company is partnering with the boy band and New Orleans Saints quarterback Drew Brees for an ad that will debut Wednesday. It's part of Pepsi's "Live for Now" campaign, which has also featured Nicki Minaj and Katy Perry.
PepsiCo Inc. increased its U.S. media spending by more than 40 percent during the second quarter compared with a year ago. After losing market share to the Coca-Cola Co. in recent years, the company has been pouring more money into marketing in hopes of bolstering its flagship soda.
Brees broke a NFL record by throwing a touchdown pass in his 48th straight game Sunday, eclipsing the mark of 47 consecutive games with a touchdown pass set by Johnny Unitas from 1956-60.