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Fast, but not magical sales for J.K. Rowling adult novel

Sept. 27, 2012: British author J.K. Rowling poses for the photographers during photo call to unveil her new book, entitled: 'The Casual Vacancy', at the Southbank Centre in London.AP

Sales for J.K. Rowling's first adult novel were hardly magical during its first six days. But the publisher isn't complaining.

Little, Brown and Company announced Wednesday that "The Casual Vacancy" has sold 375,000 copies so far, a figure which includes hardcovers, e-books and audio books. That makes Rowling's novel among the fastest selling new releases of the year, although not in the same league as her Potter books. The last Potter, "Harry Potter and the Deathly Hallows," came out in 2007 and sold more than 8 million copies in the U.S. alone in its first 24 hours.

"The Casual Vacancy" was published Sept. 27 to high anticipation. Reviews have been mixed, but the book has been at or near the top of Amazon.com since coming out.

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